Terms of Service

Effective date: July 15, 2026 · thrulead.com

These Terms of Service (“Terms”) govern your access to and use of ThruLead’s website, services, forms, communications, and related materials. By using thrulead.com, submitting a form, booking a call, or engaging ThruLead for services, you agree to these Terms.

1. Who We Are
ThruLead (“ThruLead,” “we,” “us,” or “our”) is based in San Diego, California and provides business-to-business lead generation, marketing support, and related consulting services. These Terms apply to website visitors, prospects, customers, and anyone who interacts with our services or communications.
If you are using our services on behalf of a company or other organization, you represent that you have authority to bind that organization to these Terms.

2. Using Our Website and Services

Website and forms

You may use our website and submit forms only for lawful business purposes.

Client services

Specific services, deliverables, timelines, fees, and campaign terms may be governed by a separate proposal, order form, statement of work, or written agreement.

If there is a conflict between these Terms and a signed written agreement between you and ThruLead, the signed agreement controls for the services covered by that agreement.

3. Acceptable Use
You agree not to misuse our website, forms, or services. You may not:
Use the site or services for unlawful, fraudulent, deceptive, or harmful activity
Submit false, misleading, infringing, or unauthorized information
Attempt to interfere with, scrape, reverse engineer, disrupt, or compromise our website or systems
Use our materials, campaigns, or deliverables in a way that violates applicable laws, platform policies, or third-party rights
We may suspend or restrict access if we believe your activity violates these Terms or creates risk for ThruLead, our clients, or third parties.

4. Client Responsibilities
When working with ThruLead, you are responsible for providing accurate business information, timely approvals, required access, and any materials needed to perform the services. You are also responsible for reviewing and approving messaging, offers, targeting, landing pages, and campaign materials before use.
You represent that any content, data, account access, lists, credentials, or materials you provide to ThruLead may be lawfully used for the agreed services.

5. Fees, Payments, and Cancellations
Fees, billing schedules, payment terms, cancellation rights, refunds, and renewal terms are set out in the applicable proposal, invoice, order form, or written agreement. Unless otherwise stated in writing, payments are due according to the invoice terms and are non-refundable once work has begun or services have been delivered.
Late payments may result in paused work, delayed deliverables, or suspension of services.

6. Intellectual Property
ThruLead and its licensors retain ownership of our website, brand, processes, templates, systems, know-how, and pre-existing materials. You retain ownership of your business materials, trademarks, and content you provide to us.
Unless otherwise agreed in writing, once you have paid all amounts due for a deliverable, you receive a limited right to use that deliverable for your internal business and marketing purposes. ThruLead may use generalized, non-confidential learnings and know-how developed while providing services.

7. Third-Party Platforms and Services
Our services may involve third-party platforms, tools, or services such as LinkedIn, CRM platforms, email tools, scheduling tools, analytics providers, ad platforms, and hosting services. Your use of those third-party services is governed by their own terms and policies.
ThruLead is not responsible for third-party platform outages, policy changes, account restrictions, deliverability decisions, ad approvals, algorithm changes, or other actions outside our control.

8. No Guaranteed Results
We work to provide thoughtful, professional services, but marketing and lead generation outcomes depend on many factors outside our control, including your offer, market conditions, targeting, budget, sales follow-up, platform behavior, and audience response.
We do not guarantee any specific number of leads, meetings, sales, revenue, conversion rate, ranking, or business outcome unless expressly stated in a signed written agreement.

9. Disclaimers
Our website and services are provided on an “as is” and “as available” basis to the fullest extent permitted by law. ThruLead disclaims warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation.
Information on our website is provided for general business purposes and should not be treated as legal, financial, tax, or professional advice.

10. Limitation of Liability
To the fullest extent permitted by law, ThruLead will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, lost opportunities, or business interruption.
To the fullest extent permitted by law, ThruLead’s total liability for any claim related to the website or services will not exceed the amount you paid to ThruLead for the services giving rise to the claim during the three months before the claim arose, or one hundred dollars if no paid services are involved.

11. Indemnification
You agree to defend, indemnify, and hold harmless ThruLead and its owners, employees, contractors, and partners from claims, damages, liabilities, losses, and expenses arising from your use of the website or services, your materials or instructions, your violation of these Terms, or your violation of any law, platform policy, or third-party right.

12. Termination
We may suspend or terminate access to the website or services if you violate these Terms, fail to pay amounts due, create legal or operational risk, or misuse our systems or materials. You may stop using the website at any time. Termination does not affect payment obligations, confidentiality obligations, ownership rights, disclaimers, limitations of liability, or other provisions that by their nature should survive.

13. Governing Law and Changes
These Terms are governed by the laws of the State of California, without regard to conflict-of-law rules. Any dispute will be handled in the state or federal courts located in California, unless a written agreement states otherwise.
We may update these Terms from time to time. Changes will be posted on this page with a revised effective date. Your continued use of the website or services after changes are posted means you accept the updated Terms.