/ Case study
Bionic Yarn × Thrulead
Bionic Yarn × Thrulead
Sustainable Materials / Fashion Tech
Tyson Toussaint
/ Industry
Before partnering with Thrulead, Bionic Yarn's business development was almost entirely dependent on Tyson's existing network and warm introductions. There was no repeatable outbound system in place — new partnership opportunities came in sporadically, and growth was capped by who they already knew. Promising deals were being left on the table simply because there was no infrastructure to find and engage the right partners at scale.
/ The Thrulead Approach
Thrulead deployed a dedicated full-time outreach sales team executing 600+ targeted contacts per day on Bionic Yarn's behalf. Thrulead's internal development team built custom automation workflows and proprietary enrichment pipelines as the foundation of every campaign, layered with a best-in-class tool stack spanning contact intelligence platforms, dynamic lead enrichment, multi-step automation orchestration, high-volume personalized email infrastructure, and direct LinkedIn engagement — all working in concert to build a precision outbound engine targeting brand partners, manufacturers, and sustainability-focused enterprises aligned with Bionic Yarn's mission.
Every touchpoint was crafted around Bionic Yarn's unique value proposition, and every lead was run through Thrulead's qualification layer before ever reaching Tyson's desk — ensuring his time was spent exclusively on high-value, well-matched opportunities.
/ Case study
Bionic Yarn × Thrulead
Sustainable Materials / Fashion Tech
Tyson Toussaint
/ Industry
Before partnering with Thrulead, Bionic Yarn's business development was almost entirely dependent on Tyson's existing network and warm introductions. There was no repeatable outbound system in place — new partnership opportunities came in sporadically, and growth was capped by who they already knew. Promising deals were being left on the table simply because there was no infrastructure to find and engage the right partners at scale.
/ The Thrulead Approach
Thrulead deployed a dedicated full-time outreach sales team executing 600+ targeted contacts per day on Bionic Yarn's behalf. Thrulead's internal development team built custom automation workflows and proprietary enrichment pipelines as the foundation of every campaign, layered with a best-in-class tool stack spanning contact intelligence platforms, dynamic lead enrichment, multi-step automation orchestration, high-volume personalized email infrastructure, and direct LinkedIn engagement — all working in concert to build a precision outbound engine targeting brand partners, manufacturers, and sustainability-focused enterprises aligned with Bionic Yarn's mission.
Every touchpoint was crafted around Bionic Yarn's unique value proposition, and every lead was run through Thrulead's qualification layer before ever reaching Tyson's desk — ensuring his time was spent exclusively on high-value, well-matched opportunities.
/ The Results
41 New Qualified Opportunities
41 New Qualified Opportunities
Within just 3 months, we generated 41 high-quality partnership and collaboration opportunities — turning outreach into real business growth.
Within just 3 months, we generated 41 high-quality partnership and collaboration opportunities — turning outreach into real business growth.
Zero to $8.6M Pipeline
Zero to $8.6M Pipeline
Starting from scratch, we built an estimated $8.6M pipeline — creating strong revenue potential in record time.
Starting from scratch, we built an estimated $8.6M pipeline — creating strong revenue potential in record time.
A Fully Scalable Outbound Engine
A Fully Scalable Outbound Engine
We crafted a repeatable outbound system that works independently — no more reliance on existing connections or luck.
We crafted a repeatable outbound system that works independently — no more reliance on existing connections or luck.
Before
Before
Before
After
After
After
New Qualified Opportunities / Month:
New Qualified Opportunities / Month:
2-3
2-3
13-14
13-14
Outbound Contacts / Day:
Outbound Contacts / Day:
0
600+
Pipeline Value Generated / Month:
Pipeline Value Generated / Month:
$200K
$200K
$2.8M
$2.8M
Reliance on Warm Introductions:
Reliance on Warm Introductions:
100%
100%
15%
15%
Time to First Qualified Opportunity:
Time to First Qualified Opportunity:
Unknown / Unpredictable
Unknown
/Unpredictable
Under 2 weeks
Under 2 weeks
Plantible × Thrulead
Plantible × Thrulead
Plantible × Thrulead
Alternative Protein / AgTech
Maurits van de Ven
/ The Challenge
/ The Challenge
Plantible had strong technology and early traction, but deal flow was inconsistent and hard to predict. Their pipeline leaned heavily on word-of-mouth referrals and VC introductions — a model that works until it doesn't. Without a structured outbound motion, the team couldn't generate the volume or consistency of qualified conversations needed to hit their partnership growth targets. They needed a system, not a hustle.
Plantible had strong technology and early traction, but deal flow was inconsistent and hard to predict. Their pipeline leaned heavily on word-of-mouth referrals and VC introductions — a model that works until it doesn't. Without a structured outbound motion, the team couldn't generate the volume or consistency of qualified conversations needed to hit their partnership growth targets. They needed a system, not a hustle.
/ The Thrulead Approach
/ The Thrulead Approach
Thrulead stood up a full-time outbound sales team running 600+ daily touchpoints across email, LinkedIn, and phone. Thrulead's internal development team engineered custom automation pipelines and data workflows tailored specifically to Plantible's ideal customer profile, enabling the team to move fast without sacrificing targeting quality — layered with a sophisticated tool stack covering deep contact intelligence, real-time lead enrichment and personalization, automated workflow orchestration, high-deliverability email infrastructure, and strategic LinkedIn prospecting to map and engage buying committees before the first message was ever sent. Every prospect was vetted and qualified before a demo was booked — ensuring Maurits and the Plantible team spent time only with partners who had genuine fit and the authority to move forward. The Results
Thrulead stood up a full-time outbound sales team running 600+ daily touchpoints across email, LinkedIn, and phone. Thrulead's internal development team engineered custom automation pipelines and data workflows tailored specifically to Plantible's ideal customer profile, enabling the team to move fast without sacrificing targeting quality — layered with a sophisticated tool stack covering deep contact intelligence, real-time lead enrichment and personalization, automated workflow orchestration, high-deliverability email infrastructure, and strategic LinkedIn prospecting to map and engage buying committees before the first message was ever sent. Every prospect was vetted and qualified before a demo was booked — ensuring Maurits and the Plantible team spent time only with partners who had genuine fit and the authority to move forward. The Results
/ The Results
32 Qualified Demo Calls / Month
32 Qualified Demo Calls / Month
We consistently generated 32 high-quality demo calls every month — building a predictable and reliable flow of sales opportunities.
$4.8M Pipeline in 2 Months
$4.8M Pipeline in 2 Months
Within just 2 months, we built an estimated $4.8M pipeline — accelerating revenue potential in a short timeframe.
From Reactive to Predictable Growth
From Reactive to Predictable Growth
Plantible moved from referral-driven growth to a structured, data-driven outbound engine — enabling compounding results.
Before
Before
Before
After
After
After
Qualified Demo Calls / Month:
Qualified Demo Calls / Month:
4-6
4-6
32
32
Pipeline Value Generated / Month:
Pipeline Value Generated / Month:
$150K
$150K
$2.4M
$2.4M
Outbound Contacts / Day:
Outbound Contacts / Day:
0
600+
600+
VC / Word-of-Mouth Reliance:
VC / Word-of-Mouth Reliance:
90%
90%
10%
10%
Deal Flow Consistency:
Deal Flow Consistency:
Sporadic
Unknown
/Unpredictable
Predictable, month over month
Predictable, month over month
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